OENOLOGY & VITICULTURE

A virtue never to be forgotten:
“HUMILITY”

In the wine industry, humility is a fundamental trait for professional and personal growth. It allows you to continually learn, recognize your own limitations, and value the work of others. A humble approach fosters collaboration, innovation, and respect for tradition—key elements for excellence in the world of wine.
Here are some ways humility manifests itself and contributes to growth in the wine
industry:

 Openness to learning:

A humble professional is always ready to learn, both from more
experienced colleagues and from new industry trends. He or she
attends courses and tastings, and constantly updates his or her
knowledge. 

 Recognition of limits:

Humility allows you to accept that no one knows everything and that
it’s normal to have gaps. This leads you to seek help and advice when
needed, avoiding costly mistakes and promoting a collaborative work
environment.

 Valuing the work of others:

A humble professional recognizes the value of each team member’s
contribution, whether they’re an oenologist, a cellarman, a technical
wine taster, or a sommelier. This fosters a climate of respect and
appreciation, essential for cohesion and productivity. 

 Adaptability and flexibility:

The wine industry is constantly evolving. Humility allows you to adapt
to change, experiment with new techniques and approaches, without
closing yourself off to innovation

 Respect for tradition:

While innovation is important, humility also leads to respect for
traditions and techniques passed down over time. Learning from the
masters and understanding the roots of your craft is essential to
creating quality wines.. 

 Accepting feedback:

A humble professional is able to receive feedback in a constructive
way, using it to improve their work and grow professionally.
In short, humility isn’t just a virtue, but a true strategy for success in the wine
industry. It allows you to create a positive work environment, foster continuous
learning, and create wines that reflect the passion and dedication of those
who produce them.