expertise, vision, and creativity at the service of wine culture.
In the world of wine, the role of women is increasingly central and recognized. No longer symbolic or decorative figures, they are now authoritative protagonists, present in the sector’s production, cultural, and strategic processes. This shift is also fully reflected within ONAV Canada , where women’s contributions now represent a structural and identity-building value.
Marisol Pertierra , the true female face of ONAV’s Canadian delegation, fits into this journey . The decision to promote and build a group of female professionals over time stems from the awareness that women represent a key element in the evolution of the wine world, thanks to their expertise, sensitivity, determination, and natural ability to combine elegance and vision.
Since the beginning of ONAV’s Canadian adventure, Marisol Pertierra has supported the project with dedication and a spirit of service. Although she initially lacked a specific technical background in oenology, she has always cultivated a deep passion for wine, coupled with a culture of drinking based on moderation and awareness. From this attitude, she has developed a desire to actively contribute to the dissemination of ONAV’s values and activities.
What was initially intended to be a simple web page has transformed, within a year, into a fully-structured site capable of exceeding 57,000 visitors . This significant achievement bears much of the signature of Marisol Pertierra, the true architect of the digital project and today a key figure in the development and communications of ONAV Canada.
Born in Mexico and moved to Canada with the goal of ensuring a solid future for her son, Marisol Pertierra boasts significant professional experience in marketing and graphic design . These skills, combined with a strong creativity and an increasingly conscious passion for wine, have led her to express the desire to specialize as a Wine Graphic Designer , uniting aesthetics, communication, and wine culture.
A commitment carried out with enthusiasm and sacrifice, often at the expense of free time, but sustained by strong personal motivation and a constant desire to learn.
Her story represents a concrete example of how a woman’s contribution can have a profound and lasting impact on the growth of a cultural and associative project.
Marisol Pertierra’s journey tells not only an individual story, but a broader vision: that of an increasingly inclusive and competent wine world, capable of recognizing women as a key driver of development, innovation, and identity.